Inbox · Publishing · Workflows · AI

Every comment, DM and post. One open workspace.

Answer WhatsApp, Instagram, Messenger, Telegram, email, SMS and website chat from one shared inbox, publish to every network, and let workflows and an AI Employee handle the routine — with your team in control.

Free plan · No credit card · Billed per workspace, not per seat

A tour of the Open Motives app: a WhatsApp message arrives in the shared inbox, the AI drafts a reply for approval, a post is scheduled across networks, and a workflow handles a comment automatically.

Works with the channels your customers already use

What works where ↗

One workspace for the whole job

Everything social, in one place. Finally.

Stop juggling an inbox tool, a scheduler, a chatbot builder and a reporting deck. Open Motives does all of it — and the parts work together.

Inbox

Reply to every DM and comment from one feed

WhatsApp, Messenger, Instagram, Telegram, website chat, email and SMS next to Facebook, Instagram, YouTube and TikTok comments — 11 channels, routed to whoever is on shift.

Publishing

Write once. Fit every network.

Plan posts, Reels, Stories and Shorts on one calendar, with per-network previews, queues, best times and approvals.

Workflows

Automate the busywork, visually

Drag triggers, conditions and actions onto a canvas — with an AI Agent step when a rule isn’t enough.

AI Employee

An AI teammate that knows when to hand off

Answers routine chats from your knowledge base, drafts for approval if you like, and passes tricky ones to a person.

Analytics & reports

Answers, not just numbers

AI insights that cite the numbers, every channel in one overview, and branded client reports on a schedule.

Teams & agencies

Built for client work

Owners and reviewers on every post, multi-step approvals, a password-free client portal and one view of all your clients.

…and so much more

  • Broadcasts & drip campaigns
  • WhatsApp templates
  • Link in bio
  • Media library + AI clips
  • Best times to post
  • Content Guard
  • Recurring posts
  • “Remind me” posts
  • RSS content ideas
  • CSV bulk import
  • Brand kit & Canva
  • Contacts & segments
  • SLA timers & CSAT
  • Shifts & time off
  • Skills & language routing
  • Live workload board
  • Slack & Teams alerts
  • Social listening
  • Saved replies
  • Installable mobile app

Inbox

Every conversation. One feed. Zero tab-switching.

Your whole team works one shared inbox — with owners, priorities, saved views and a clear record of who said what.

Week of Oct 21Best time · Thu 10:30
Mon Monday menuIG · FB
Tue Reel: latte artIGHiring postLinkedIn
Wed Drop here
Thu Autumn menuIG · FB · IN · X
Fri Weekend hoursFB · Google
Sat
Sun Customer storyIG
✓
Checked for every networkIG 2,200 · X 280 · LinkedIn 3,000

Publishing

Write once. Fit every network.

  1. 01
    One composer, every network

    Write one caption and tailor it per network, with live previews and the right limits checked before anything is scheduled.

  2. 02
    A calendar you can drag

    Drag to reschedule, fill posting slots from a queue, and see every client’s schedule on one organization calendar.

  3. 03
    Post at the right time

    Best times come from your own engagement data, so Thursday 10:30 is a suggestion you can trust — not a generic chart.

  • Reels
  • Stories
  • Shorts
  • Carousels
  • PDF documents
  • First comment
  • Queues & posting slots
  • Recurring posts
  • “Remind me” posts
  • CSV bulk import
  • Canva
  • Drive & Dropbox
  • Content Guard
  • Version history
  • Ideas board
Explore publishing ↗

Workflows

Automate the busywork. Visually.

Drag triggers, conditions and actions onto a canvas. Test with a dry run, switch it on, and see every run step by step.

35triggers
29actions
6logic steps
12templates

Start from a template

  • 01Comment-to-DMKeyword comment → link in a private DM
  • 02After-hours away replyAnswer once per closed period
  • 03FAQ bot with AIAnswers from your knowledge base
  • 04Lead capture to SheetsAsk, validate, add a row
  • 05Escalate unhappy customersNegative sentiment → a person
  • 06VIP routingTagged customers skip the queue
  • 07Sync leads to HubSpotCreate or update by email
  • 08Hand off on request“Can I talk to someone?”
  • 09Abandoned-chat follow-upNudge when nobody replied
  • 10Welcome new contactsGreet first-time messages
  • 11Post went livePost published → notify team
  • 12Thank story repliesStory reply → thank-you DM
Explore workflows ↗

AI Employee · Copilot · Brand voice

An AI teammate that knows your business — and knows when to hand off.

Give it your FAQs, files and website. It answers routine chats, drafts for approval if you prefer, and passes anything sensitive to a person.

  1. 01
    AI Employee

    Answers from your knowledge base with sources, uses tools you allow, and hands off with an AI summary when it should.

  2. 02
    Copilot in the reply box

    Suggest, rewrite, summarise and translate replies. It only fills the box — your team decides what goes out.

  3. 03
    Captions in your brand voice

    Write with AI from a short brief: one shared caption plus one per network, fitted to each limit.

  4. 04
    Content Studio & AI clips

    Daily post ideas saved as drafts, and long videos turned into captioned vertical clips for Reels and Shorts.

Sam PatelWhatsApp · assigned to Support AI
Hi! Do you have any gluten-free cakes?
Yes — the almond-orange and the flourless chocolate are both gluten-free, baked in a separate area. Want me to reserve one for pickup? Source · Menu.pdf, Allergens page
Sensitive request detected → hand offwith AI summary

Bring your own key — or use included credits

  • OpenAI
  • Anthropic (Claude)
  • Google Gemini
  • OpenRouter
  • DeepSeek
  • Mistral
  • xAI (Grok)
  • Groq
  • Azure OpenAI
  • Amazon Bedrock
  • Any OpenAI-compatible endpoint

Analytics & reports

Reports your clients actually read. Branded, scheduled, done.

Every channel in one overview, AI insights that cite the numbers they're based on, and client reports that send themselves.

kettleandco · Instagram · 30dLast 30 days
Followers12,480+6.2%
Engagement4.8%+0.6 pt
Reach86,200+18%

AI insights · last 30 days

Reels drove most of this month's growth.
  • Reach rose to 86,200 (+18%), mostly from 4 Reels.
  • First response fell to 38 min from 1 h 12 min.
  • Thursday 10:00–11:00 had the highest engagement.
Your Agency · October reportKettle & Co.
42posts
86kreach
318replies
Monthly · 3 recipients · PDF + CSV · every number checked against your data

Teams & agencies

Built for client work. Priced per workspace, not per seat.

A workspace per brand or client, approvals your clients will actually use, and your own brand on everything they see.

  • An owner, collaborators, reviewers and a ready-by date on every post
  • Team-only post comments with @mentions — clients see only what you share
  • All clients in one view: health, approvals, open chats and SLA per workspace
  • Slack, Microsoft Teams or signed-webhook alerts, and a daily digest email
  • Built-in and custom roles, with rights per connected account
  • White-label: your name, logo and colour across app, portal, emails and reports
Open Motives for agencies ↗
Multi-step approval · Autumn menu · 4 networks
Editor · Omar ✓→ Manager · Aisha ✓→ Client · Priya · waiting
Your Agency · client portalMagic-link sign-in
Waiting for you · 2 posts Autumn is officially on the menu
Request changesApprove
portal.youragency.com · emails and PDF reports use the same brand
Boost a post
Lead Ads → contacts
Click-to-message attribution
Ad comments, moderated

Ads

From ad to conversation. In one place.

Meta ads connected to your inbox, contacts and workflows — boost posts, turn Lead Ads into contacts, tag chats from click-to-message ads and moderate ad comments.

Explore ads ↗
// Your AI assistant · Open Motives MCP
› "Turn this brief into next week's posts"
→ 5 drafts scheduled · best times applied
→ awaiting approval from Aisha

Agent API · MCP server

Let your AI assistant run your social media.

Ask “How did last month go?”, plan next week from a brief, and have drafts land in your calendar — with 42 MCP tools, a REST API, scoped keys and an audit log.

Read the developer overview ↗

Stop juggling a different app for every channel. Answer, publish, automate and report from one place — with your team and your AI.

channelsmessaging, web chat, email, SMS and social
15
workflow triggersmessages, comments, contacts, posts, ads
35
workflow actionsplus 6 logic steps and an AI Agent
29
MCP toolsfor your AI assistant, scoped keys
42
AI providersbring your own key
11

What you get

One subscription. All of this.

  • A shared inbox for WhatsApp, Messenger, Instagram, Telegram, website chat, email and SMS
  • Routing by shift, skill and language, with SLA timers and a live workload board
  • A composer, calendar and queues for every network you post to
  • A visual workflow builder with an AI Agent step
  • An AI Employee that answers from your knowledge and hands off to people
  • Owners, reviewers, multi-step approvals and a client portal
  • White-label branding across app, portal, emails and reports
  • Analytics with AI insights, and scheduled branded client reports
  • Slack, Microsoft Teams and signed-webhook alerts
  • A REST API and an MCP server with 42 tools

Security & reliability, built in

On every plan · Read more ↗
  • Two-factor sign-in

    Authenticator apps and recovery codes; organizations can require 2FA for everyone.

  • Encrypted credentials

    Tokens, channel credentials, AI keys and webhook URLs encrypted at rest (AES-256-GCM); API keys hashed.

  • AI that shows its work

    Approval cards list every detail of an AI action, and what you approve is exactly what runs.

  • Activity log

    Who did what, when and from where — with filters and CSV export.

  • Tenant isolation

    Enforced at the database layer, with permission checks on every page, socket and API call.

  • Connection health

    Accounts re-checked every 6 hours, and posts due soon get a pre-flight check.

  • Privacy requests

    Export or erase everything about one contact, with an audit trail.

  • Safe outbound calls

    Workflow HTTP steps, MCP servers, site crawls and webhooks can’t reach private networks.

Pricing

Free to start. Pay per workspace, not per seat.

Every plan includes the whole product. Add teammates without changing the price.

No credit card

Free

Everything in Open Motives with modest limits.

$0 per workspace / month
Connected accounts
2
Workflows
3
Contacts
500
Team members
2
  • Shared inbox, publishing and calendar
  • Workflows and AI Employee
  • Client reports (PDF / CSV)
  • Agent API and MCP server
Start free
For growing teams
14-day free trial

Pro

Higher limits and unlimited team members for growing teams and agencies.

$49 per workspace / month
Connected accounts
25
Workflows
50
Contacts
Unlimited
Team members
Unlimited
  • Everything in Free, with higher limits
  • Unlimited contacts and teammates
  • No per-seat fees — billed per workspace
  • 14-day free trial
Start 14-day trial

Compare plans in detail ↗

FAQ

Questions, answered honestly.

Something else? Email [email protected] or talk to us.

Is there a free plan?

Yes. The Free plan needs no credit card and includes the whole product with modest limits. Upgrade a workspace to Pro when you need more accounts, workflows, contacts or teammates — Pro starts with a 14-day trial.

Which channels can I connect?

WhatsApp (Cloud API or QR), Messenger, Instagram, Telegram, a website chat widget, shared email and SMS for conversations; Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Bluesky for publishing; YouTube and TikTok comments in the inbox. Pinterest and Google Business Profile are awaiting network API approval.

Can clients approve posts?

Yes. Choose an approval mode per workspace — internal, internal plus client, or ordered multi-step. Clients approve in a branded portal they open with a magic link, or through a no-login review link.

Do I need my own AI key?

Bring a key from OpenAI, Anthropic, Google Gemini, OpenRouter, Mistral or another supported provider, and usage is billed by that provider. Where a plan includes AI credits, you can use those instead. Either way you can set monthly budgets.

Will the AI reply to customers on its own?

Only if you choose. Each AI Employee either sends automatically or drafts for approval. Write actions on connected apps always wait for a teammate, and the approval card shows every detail, so what you approve is exactly what runs.

Can we get alerts in Slack or Microsoft Teams?

Yes. Pick the events — new conversations, AI hand-offs, approvals, account problems, ad alerts — and send them to a Slack channel, a Teams channel or any signed https webhook. Each teammate can switch to one daily digest email instead.

Can I white-label Open Motives?

Yes. Show your agency’s name, logo and colour across the app, client portal, emails and PDF reports. Custom domains for the app and portal are available on request.

Is there an API or MCP server?

Yes. A REST API at /api/v1/ with docs, and an MCP server with 42 tools so AI assistants can draft and schedule posts, work the inbox and read analytics. Keys are scoped to one workspace and the accounts you pick.

Made for agencies, support teams, creators, small businesses, online stores.

Run your social media from one open workspace.

Start on the Free plan, connect your channels and invite your team when you're ready.

Free plan · No credit card · Billed per workspace